Who we are
ARC was founded in 2023 with a clear ambition: to do research brilliantly. Clare Archer had spent her career at the sharp end of the industry, holding senior positions at some of the world's leading agencies, and she knew exactly what great research looked like - and exactly what got in the way of it. ARC is her answer to that.
Clare Archer, Founder & Managing Director
Clare has spent 20 years doing both the science and the art of research. Equally at home in quantitative and qualitative work, she pairs analytical rigour with genuine human empathy - because understanding what people say is only half the job. Understanding what they mean is the other half.
Her career has taken her from the UK to the US to Australia, and has spanned a broad range of categories including entertainment, banking & finance, insurance, FMCG, health & wellbeing, telco, travel, automotive, grocery, loyalty, pet care, built communities, and well beyond.
The common thread has always been people. What drives them. Why they behave the way they do. It's what took Clare from the cusp of a career in physics into market research. People, it turns out, are considerably more interesting than particles.
That belief - that people are worth understanding properly - extends beyond her work. Clare volunteers with Sailability, an organisation that gives people with disabilities access to sailing. Different context, same conviction: that everyone deserves to be seen, heard and included.